Building the operating layer for the pet economy.
Two decades building at the intersection of pets, marketplaces, and consumer behavior. From Wag to Live Work Pet, I build businesses around durable human behavior and recurring value creation.
The same formula sits underneath everything I’ve built.
Combine trust, logistics, and recurring behavior around something people do every single day and you don’t get a feature. You get enterprise value. Pet ownership is one of the most durable recurring behaviors there is, and most of it is still under-built.
One thesis. Built four times.
Not luck. Pattern.
Founder. Built a premium dog-walking business in Los Angeles and learned the physical service economy firsthand.
Co-founder & first CEO. Built the original operating model and early marketplace foundation. Wag later scaled nationally and raised major institutional capital.
Founder. Global pet community platform, recognized by the Purina Pet Care Innovation Prize.
Worked with Basepaws ahead of its acquisition by Zoetis and YuMove ahead of its acquisition by Vetnique Labs.
Founder & CEO. Building the pet-first operating layer for multifamily housing.
Pets as the operating layer of where we live.
Live Work Pet embeds pet services, community, and infrastructure directly into apartment living, turning pet ownership from a property-management headache into recurring value for residents and owners alike.
Explore Live Work PetSelected interviews & recognition.
External proof from marketplaces, pet industry, and founder media.
The Washington Post
National coverage on Wag and the rise of app-driven pet services.
Los Angeles Times
Early coverage of Wag and the future of on-demand dog walking.
KTLA
Paway featured on KTLA Morning News.
Everything Marketplaces
On building Wag and the mechanics of marketplaces.
Kisaco Research
Speaker profile on pet-first real estate and Live Work Pet.
Live Work Pet
Current company building the pet-first operating layer for multifamily housing.
Notes on the pet economy, marketplaces, and what’s coming next.
Why the pet economy is bigger than anyone is building for
Cold-start lessons from building Wag
Pet-first real estate: the next monetization layer
Building in the pet economy, or trying to see where it’s headed?
Let’s talk.